Digital Salad: An Ode To A Bru

Its the summer, its warm, and one of the best ways to cool down is a cold fizzy drink. Dentists cry out in pain, as might their patients soon, at all the abscesses these drinks will eventually cause, while the drinks companies rejoice. Taking a leaf out of the book of fantastic blog friend Murf, I wanted to write about one in particular.



They call it Scotland’s “second” national drink (after Scottish Whiskey that is) and has the enviable title of being the only brand to beat Coca-Cola at it’s own game.

Name any country and it’s number one fizzy drink will be Coke, who are so confident they name “water” as their only brand rival. Not so in Scotland!

Now that’s some real Scottish tenacity worthy of Braveheart.


That’s one reason to love IRN BRU, fighting the underdog fight against the giants.

The second reason is what you can only call being down-to-earth. I think that’s its Scottish roots shining through again there because most of all, it’s cheap.

A 500ml standard bottle of Coca-Cola that you would buy in a shop would cost you roughly £1.19 these days, and that’s pretty standard amongst rivals as well like Pepsi and Fanta. A 500ml bottle of IRN-BRU? 69p.

standard 500ml bottle
standard 500ml bottle

Not far off half the price of the big guys, now that’s a price saving to make you stop and think.

So, IRN BRU is cheap and has a delightful Scottish charm to it – which its marketing understandably makes as much of as it can.

IRN BRU marketing likes to stand out
IRN BRU marketing likes to stand out

Its got a good taste as well. It’s unashamedly artificial (the bright orange colour gives that away!), but then so is any fizzy drink. The flavour is good, not particularly strong, and hits the spot perfectly on a warm summers day.

Apparently you can pick IRN BRU up in a few countries, but nowhere is it as popular as in Scotland. Whilst one review isn’t likely to change that, hopefully a Digital Salad recommendation might get IRN BRU some attention that it deserves outside of the UK. It’s a great drink and product that deserves the devotion it gets from fans.

Give it a try!


Digital Salad –


7 thoughts on “Digital Salad: An Ode To A Bru

    • Digital Salad July 2, 2014 / 11:52 am

      I’m glad you like the sound of it Murf!

      Sadly it is on sale in the US in some select places but they had to alter to recipe by order of the US government, so I couldn’t promise that the flavour would be any good.

      I could post you some of the proper Scottish stuff though!

      • C. T. Murphy July 2, 2014 / 5:49 pm

        I am a soda connoisseur! What is different about the recipe?

      • C. T. Murphy July 2, 2014 / 10:59 pm

        Is it worth $28 dollars?

      • Digital Salad July 3, 2014 / 7:58 pm

        Damn, that’s pricy! Here I am enjoying a nice glass of the BRU from a litre bottle that was only 99p.

        There must be a way we can get some reasonably priced BRU to you!

      • C. T. Murphy July 3, 2014 / 8:53 pm

        I would love to do an exchange, but no clue about international shipping on either side.

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